8 Notable Campaigns from Spotify, Apple, and More

This week’s standout campaigns embody the return of Spotify Wrapped, the streamer’s annual celebration and evaluation of customers’ listening habits.After receiving backlash for leaning too closely into AI final 12 months, Wrapped 2025 noticed greater than 200 million engaged customers, a 19% year-over-year enhance, based on Spotify. Different highlights embody Apple’s campus musical with a solid of disabled college students and McDonald’s vacation advert starring the Grinch. Plus, we debut a brand new function, Most Efficient Advert of the Week, in partnership with EDO.Hold scrolling for extra.Artistic highlightsSpotify | Wrapped (in-house)Dangerous Bunny is Spotify’s international prime artist of the yearSpotify took a extra human-centered method to Wrapped after sparking backlash for its use of AI final 12 months.