These Are The Skills Agencies Say Will Define 2026

AI is reshaping companies at unprecedented velocity, however leaders say crucial expertise in 2026 and past can have little to do with technical mastery. As AI adoption grows and transforms organizational wants, companies have shed hundreds of roles in 2025. Employment in promoting, PR, and associated providers fell for seven straight months as much as July, and extra job cuts on the finish of the 12 months, from the ten,000 complete jobs misplaced in Omnicom’s acquisition of IPG to Dentsu’s deliberate 3,400 layoffs in December, leaves a flood of expertise competing for a decreased variety of open roles.