The Offers That Made 2025 a Landmark 12 months for Advert and Media M&A
A collection of historic offers cemented 2025 as a banner 12 months in tech, media, and advertising M&A.Getty Pictures/Tim Grist/Tim Robberts
A collection of historic mega-mergers, strategic buyouts, and AI shakeups have cemented 2025 as a banner 12 months for promoting, media, and advertising dealmaking. There’s little signal of slowing.Within the foreground is promoting holdco Omnicom’s $13.5 billion acquisition of former rival Interpublic Group (IPG), finalized in late November. It’s the most important deal in promoting historical past, with reverberations which have rocked the trade. “Omnicom and IPG is an important deal of the 12 months within the trade,” stated Michael Kassan, dealmaker extraordinaire to the world’s media titans. “The economic logic there’s clear. As we get to the subsequent degree of know-how, the mix and the scale that they’ve been in a position to obtain goes to present a bonus.”
