3 Ways Consolidation Will Hit Commerce Media in 2026

Dealmaking in commerce media is more likely to warmth up in 2026.Commerce media advert spend has surged lately, reaching almost $59 billion within the U.S. this 12 months, based on Emarketer. And whereas development is predicted to sluggish over the following few years, the market evaluation agency predicts that it’ll account for a fifth of complete U.S. digital advert spend by 2029.As that development begins to flatten, retail media networks mature, and a few of the most optimistic income expectations face the truth of a crowded panorama, specialists anticipate consolidation to affect the trade in just a few other ways.