2025 Was a Turning Point for TV Advertising, According to Experts

The dictionary definition of TV could quickly be TBD.In 2025, the TV advert market underwent sweeping modifications as streaming viewership surpassed linear for the primary time and sports activities rights flocked to streamers, prompting patrons and sellers to undertake new recreation plans. Regardless of all that disruption, TV promoting is changing into extra modern and focused as ad-supported viewing outshines ad-free viewing, and AI personalizes a full-funnel shopper journey.Oh, and that’s solely the start…As a part of our end-of-year wrap-up, ADWEEK spoke with advert gross sales chiefs and senior buy-side and sell-side media executives to be taught precisely how the advert market modified in 2025 and the place it goes subsequent.