WPP and Publicis Win Big In Kenvue Global Review

Kenvue has chosen WPP and Publicis Groupe as its new world company companions following a aggressive evaluation that started earlier within the fall, the corporate confirmed to ADWEEK.WPP has emerged the winner on artistic, main artistic and manufacturing for all manufacturers besides Neutrogena throughout all channels.Publicis, in the meantime, will oversee media, commerce, healthcare, and know-how help for all Kenvue manufacturers, in addition to artistic and manufacturing for Neutrogena. Publicis already handles Kenvue’s media enterprise throughout Asia-Pacific. The pitch spanned Kenvue’s portfolio of family manufacturers globally, together with Tylenol, Listerine, and Neutrogena, which spent an estimated $1.35 million on media globally in 2025, per COMvergence.Following its spin-off from Johnson & Johnson in 2023, Kenvue cut up its world promoting enterprise throughout Omnicom’s BBDO and IPG’s FCB and UM. Omnicom’s acquisition of Interpublic Group, closed in November, introduced the enterprise again beneath Omnicom, making it the primary incumbent.A Kenvue spokesperson described the brand new company alternatives as an effort to “boldly develop our manufacturers.” “This highly effective mixture offers Kenvue the strongest mix of putting up with creativity and fashionable precision to raise model constructing,” the spokesperson stated.The choice comes at a pivotal second for Kenvue and its largest model, Tylenol, which skilled a 12 months marked by each growth and disaster. In 2025, Tylenol confronted intense scrutiny following public claims by the Trump administration linking acetaminophen use throughout being pregnant to autism—claims broadly disputed by medical specialists. Kenvue adopted a restrained, science-led communications technique whereas defending the model amid authorized challenges.Regardless of the controversy, analysts famous that Tylenol gross sales normalized shortly, underscoring the model’s deep client belief.The evaluation additionally aligns with broader management adjustments at Kenvue.In October 2025, the corporate appointed Jon Halvorson to a newly created position combining advertising and marketing oversight with digital commerce technique. Halvorson joined from Mondelēz Worldwide as Kenvue works to construct fashionable manufacturers throughout its portfolio following its spin-off from Johnson & Johnson.