Digiday covers the most recent from advertising and marketing and media on the annual Cannes Lions Worldwide Pageant of Creativity. Extra from the sequence →
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Just a few years in the past, Twitter Seaside was one of many Cannes Lions Worldwide Pageant of Creativity locations to be. Earlier than it turned X, the platform introduced entrepreneurs from the Palais to the seashore for daytime panels that includes Chrissy Teigen, a celeb the corporate as soon as dubbed the mayor of Twitter, and a nighttime celebration with performances by Ciara and Steve Aoki. The flag with its iconic blue hen flew subsequent to tech giants like Pinterest, Microsoft and Yahoo.
These days, the seashore and Twitter execs are tougher to seek out. As a substitute of the flashy hearth chats and branded lounges, X’s execs are discovered behind closed doorways on the Carlton, quietly courting entrepreneurs and media consumers in opposition to a backdrop of lawsuits, International Alliance for Accountable Media (GARM)’s disbanding and political crosshairs. It’s a transparent signal that the platform’s position within the advert ecosystem — and tradition total — has dramatically shifted.
“From what I perceive of it, there was an excellent 15 to twenty folks in that suite [that X occupied at the Carlton Cannes hotel],” stated Digiday platforms reporter Krystal Scanlon on the Digiday Podcast.
Talking of platforms gone quiet, what occurred to TikTok ban discourse?
Again within the U.S., laws looms over the platform, until President Donald Trump extends the deadline but once more. However alongside the Croisette, it’s enterprise as standard for TikTok, which is internet hosting panels, events, and speaking about all the things however the ban, says Scanlon.
On this episode of the podcast. Scanlon joins host Kimeko McCoy about Twitter, now X, and what its retreat from the Cannes beachfront says about its relationship with advertisers, in addition to TikTok’s head within the sand mentality across the ban.
Hearken to the total episode of Digiday at Cannes podcast for extra.
https://digiday.com/?p=581193
