Apple’s ‘Shot on iPhone’ Scores Cannes Grand Prix for Creative Effectiveness 

Apple’s “Shot on iPhone” marketing campaign–the long-running pitch that customers want a easy software and creativeness to make one thing nice–scored the Grand Prix for Artistic Effectiveness at Cannes Lions on Thursday. Different winners embrace insurer AXA, which nabbed one other Grand Prix for Artistic Enterprise Transformation, and Dove, which gained the Grand Prix for Artistic Technique. Artistic Effectiveness LionsApple took house the Grand Prix in Artistic Effectiveness for “Shot on iPhone,” which is marking its tenth anniversary this yr. The marketing campaign by TBWAMedia Arts Lab makes use of the “ridiculously easy” concept, as Apple’s advertising and marketing chief Tor Myhren beforehand known as it, to place the iPhone as the one software wanted to shoot one thing nice. The tagline has even grow to be a part of the vernacular for photographers and videographers. Search for “Shot on iPhone” on YouTube and also you’ll come throughout dozens of brief movies shot on iPhones, whereas the brand new Danny Boyle movie, “28 Days Later,” is making headlines for being shot on an iPhone 15. Artistic Enterprise Transformation LionsInsurer AXA gained the Grand Prix within the Artistic Enterprise Transformation for “Three Phrases” by Publicis Conseil. That is the marketing campaign’s second Grand Prix of the week after beforehand successful the highest prize  within the Direct Lions class. The corporate made a small change to its house insurance coverage coverage, including the three phrases, “and home violence,” to assist victims of home abuse. Artistic Technique LionsDove collected the Grand Prix for Artistic Technique for “Actual Magnificence: Self-Esteem Mission.” The marketing campaign, by Ogilvy UK, builds on the enduring “Actual Magnificence” platform from the Unilever model. Dove famous in its case examine movie that the Self-Esteem Mission is the “world’s largest vanity schooling supplier,” working with 94 million youngsters.Comply with all of the Cannes Lions winners right here.