A Dunkin’ Munchkin Is the Brand’s Unlikely Festive Hero

Nice happiness can come within the smallest packages, as Dunkin’ reminds individuals in a heartwarming youngsters’s story for the vacation season.Dunkin’s new marketing campaign, “The Little Vacation Munchkin,” is an animated quick narrated by actress and comic Mindy Kaling and created by Ben Affleck and Matt Damon’s manufacturing firm, Artists Fairness. The studio Buck dealt with the animation.The one-minute spot is predicated on a brand new youngsters’s ebook of the identical title, additionally launched this week, with proceeds from each ebook bought benefiting the Dunkin’ Pleasure in Childhood Basis.The story brings to life a Dunkin’ Munchkins donut gap on a journey of belonging. The character feels discarded and forgotten, till one snowy day when it’s scooped up by a baby who deems it “particular, the very best chunk of all.”The model goals to reposition Munchkins from an occasional add-on deal with to a festive hero, with the tagline, “Generally the smallest half is the very best half.”Dunkin’ chief advertising officer Jill Nelson mentioned the animation and ebook illustrate how ignored issues can convey probably the most pleasure throughout the vacation season.“‘The Little Vacation Munchkin’ is a reminder that pleasure can come from the smallest issues – whether or not it’s a donut-hole deal with, a second of kindness, or a narrative shared collectively,” Nelson mentioned in a press release.Kaling, like Dunkin’, Affleck, and Damon, is a Massachusetts native.“What I really like about this story is the way it celebrates the ignored issues that find yourself being probably the most particular. I’m a sucker for an underdog – and for the vacations – so this ebook is unquestionably incomes a spot in our bedtime story rotation,” she mentioned in a press release. The advert will run throughout TV, OLV, internet, and social. It follows the discharge earlier this month of Dunkin’s 2025 vacation packaging, with Munchkins-themed illustrations. The 36-page ebook additionally features a Munchkins bread pudding recipe and is offered at collaborating Dunkin’ shops.