Dribbble has completely banned dozens of designers from its platform following a brand new effort to pivot to a market and chase monetization. This contains one of many platform’s most well-known designers, Gleb Kuznetsov, founding father of the San Francisco-based design studio Milkinside.
Dribbble deleted his account with its over 210 million followers as a result of he shared his contact info with potential purchasers by the platform in violation of its new guidelines.
Remarked Kuznetsov in a publish on X, “I introduced 100,000+ month-to-month customers. 15 years of labor. 12,000+ photographs. All immediately deleted, as a result of a shopper requested for my e-mail. One warning. No enchantment.”
Fed up with the modifications on the firm, which helps product, UX, net, and different digital designers showcase their portfolios and discover new purchasers, Kuznetsov says he’s been speaking to buyers about launching a competitor.
Completely agree with @jondschubert . I cherished @dribbble. I introduced 100,000+ month-to-month customers. 15 years of labor. 12,000+ photographs.All immediately deleted, as a result of a shopper requested for my e-mail. One warning. No enchantment.They didn’t care concerning the group. Simply their 3% reduce.Dribbble is… pic.twitter.com/ujzvhkLoXO— Gleb Kuznetsov (@glebich) July 29, 2025
Shortly after his social media publish, Dribbble customers expressed their shock and anger over the choice, crediting Kuznetsov as being one in all their largest inspirations and lamenting that the platform would make such a misguided transfer.
Dribbble, in the meantime, says Kuznetsov was really warned a number of instances that he was violating the brand new guidelines and the e-mail was the ultimate discover.
Dribbble’s pivot to a market
The difficulty has to do with a newer coverage change first introduced on March 17, 2025.
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In an e-mail shared in March with Dribbble’s some 750,000 accepted designers — which means those that are licensed to speak with others on the platform — the corporate mentioned it was not permitting designers to share their contact info with potential purchasers till after their shopper despatched cost by its platform.
The corporate positioned this transformation as one meant to guard designers from non-payment, in addition to one that permits Dribbble to proceed to maintain its enterprise.
The announcement was additionally posted to social media and the corporate weblog.
Picture Credit:Dribbble
Nevertheless, Kuznetsov claims that non-payment isn’t a quite common drawback, and actually, this replace is about Dribbble making an attempt to take a bigger reduce of designers’ enterprise.
Dribbble doesn’t dispute that.
Earlier than the coverage change, Dribbble made cash in one in all two methods. Beginning in September 2024, Dribbble started pivoting to a market that linked designers and purchasers. Designers may talk freely on the platform after which both share a 3.5% income reduce on purchasers they transformed, or they might pay for a Professional subscription to skip the rev share. In March, the corporate tightened the principles additional, saying that anybody discovering purchasers on Dribbble would want to supply the platform a reduce of their income.
“It went from it was non-compulsory to make use of our transactional options to it was required for non-advertisers to make use of our transactional options, in the event that they had been on Dribbble, to search out purchasers,” explains Dribbble CEO Constantine Anastasakis, in an interview with TechCrunch. “If a person is on Dribbble to search out inspiration or to get suggestions on their work, or to speak store with their friends, none of this impacts them,” he added.
Picture Credit:Dribbble
The exec, who joined the corporate after working at direct-to-consumer lender Decrease, video market Pond5 (exited to Shutterstock), and freelancer market Fiverr, was employed final April to pivot Dribbble right into a market. Whereas the corporate is worthwhile below mother or father firm Tiny, it’s nonetheless a small 20-person staff and isn’t reliant on enterprise backing to serve its 7.5 to 10 million month-to-month distinctive guests.
“Dribbble was one thing that basically accelerated our enterprise dramatically again within the day,” Kuznetsov instructed TechCrunch. Earlier than Dribbble, there was no platform the place designers may share their work with others, he says. It helped designers obtain suggestions that got here particularly from their friends and allowed newer designers to study from these on the high of the trade.
Kuznetsov is now a part of the latter group.
At Milkinside, Kuznetsov has labored with corporations like Apple, Google, Amazon, Scandinavian Airways, United Airways, Honda, Mitsubishi, Mercedes-Benz, and different giant corporations within the Bay Space.
Consequently, he doubtless didn’t really feel that Dribbble would danger banning him for not abiding by the brand new phrases.
Anastasakis basically confirmed this to be true.
He instructed TechCrunch that Kuznetsov acquired 83 work inquiries for the reason that new phrases rolled out in March, and responded to 61. In every message, the location reveals a warning that reminds customers that contact particulars shouldn’t be shared earlier than challenge cost. Nevertheless, Kuznetsov shared his contact info in six messages, which might have displayed a stronger warning at the moment.
Picture Credit:Dribbble
Picture Credit:Dribbble
The corporate then adopted up with a warning e-mail on July 22 about his repeated terms-of-service violations, which knowledgeable him he was risking everlasting suspension.
Kuznetsov instructed us he didn’t see this e-mail initially, however Dribbble says it tracked that the e-mail was opened thrice earlier than his suspension.
“I imagine that Dribbble — it was their objective to harm me so I can unfold that [news] to allow them to give a harsh lesson to everybody who tries [to break the rules],” Kuznetsov says.
Anastasakis confirmed as a lot to TechCrunch.
“There’s actually no conceivable method wherein he didn’t notice that what he was doing risked everlasting suspension of his accounts,” Anastasakis instructed us.
“I believe that in the end it was that he believed that we wouldn’t take motion towards a designer of his caliber,” he continued. “As a facet be aware, I really suppose that he’s performed us a giant favor so far as getting the phrase out about how significantly we take the phrases.”
For Kuznetsov, or any designer who was banned for related causes, the one possibility to come back again to Dribbble is by becoming a member of as an advertiser, which requires a minimal marketing campaign price range of $1,500 monthly for at the very least three months.
A brand new competitor to Dribbble emerges?
Kuznetsov has determined to forge his personal path, saying that he’s harm by Dribbble’s change.
“It’s not going to be a copycat of Dribbble,” he says of his pending startup. As a substitute, it will likely be a useful resource for designers that may also leverage AI.
Whereas there was a whole lot of backlash about AI fashions coaching on creatives’ work with out compensation, Kuznetsov believes there’s a use case for the know-how when it comes to inspiration, creation, and design.
Picture Credit:Gleb Kuznetsov
“It’s a giant gap proper now available in the market … Everyone’s doing AI startups, however no person’s actually doing AI startups for designers,” Kuznetsov notes. “AI is one thing that basically can elevate our means to create, and make it on a a lot greater degree of high quality. It’s going to assist us to not solely earn extra money and develop, but in addition create one thing we by no means even thought was doable to create with no particular ability set.”
Kuznetsov says he expects to have an MVP (minimal viable product) prepared in three or 4 months.
Nevertheless, he notes the objective is to not “kill” Dribbble, although buyers supplied him cash to take action.
“It’s not like that. I’m attempting to do one thing good for the group as a result of I’m a designer. So I understand how painful it’s to be a designer on this world,” says Kuznetsov.
“We have to be actually good about how we make investments our time — how we give our greatest and provides our life to different platforms. Diversification of that funding needs to be one thing that everybody needs to be fascinated about,” he provides.
