When Sigma unveiled their newest creation, one YouTuber requested, “Who the hell needs that?” and turned down the supply of a unit for overview. Curiosity obtained the higher of them, nevertheless, and it’s made for an attention-grabbing video.
In his real-world take a look at, photographer and YouTuber Jared Polin offers his ideas on the Sigma BF, the place the BF stands for “Stunning Foolishness.” This boxy, minimalist, aluminum block is as a lot fashionable artwork as it’s a point-and-shoot digital camera. Whereas it’s absolutely practical and a part of the L-Mount Alliance, its daring ergonomics, lack of a viewfinder, and polarizing design make it an announcement piece greater than a sensible workhorse.
At what level does the progressive design begin to compromise the performance? Polin pushes it past what you’d anticipate, unveiling some attention-grabbing strengths alongside the inevitable flaws.
Polin makes an attention-grabbing level about Sigma’s design gamble: by creating one thing so unconventional and attention-grabbing, they generated a wave of consideration that reached past the same old pictures crowd. Shops that may by no means usually cowl a Sigma digital camera have been immediately working articles, and whether or not individuals find it irresistible or hate it, the minimalist design turned the digital camera right into a dialog piece.
So, no matter gross sales figures, has this already labored as a advertising and marketing marketing campaign if merely to boost model consciousness? Tell us your ideas within the feedback under.
