ADWEEK’s 2025 Independent Agency of the Year Rethink Is 25, But Refuses to Coast on Legacy

In its twenty fifth 12 months, Toronto-headquartered Rethink refused to coast on its legacy. The indie powerhouse expanded in its hometown, in addition to New York, Montreal, and Vancouver, whereas sharpening the inventive edge that made its title.“By any metric — monetary, individuals, inventive work — we’re higher than we’ve ever been. When you take a look at the business local weather, for those who learn the information, I believe we’re fortunate to really feel that means,” mentioned Sean McDonald, world chief technique officer and associate. Rethink’s income is up 10% year-over-year and 50% within the U.S., fueled by wins from Ferrara Sweet, SmartLess Cellular, and Kayak.