Airheads Revives Absurd Head-Inflation Gags for a New Generation

Airheads is placing a recent twist on its head inflation advertisements from the early 2000s to enchantment to each new and previous followers.A recurring visible gag in earlier Airheads commercials confirmed heads increasing after consuming the sweet after which bouncing round tennis courts or practice carriages. A brand new sequence of irreverent spots, created by company Highdive, is the newest instance of a model tapping into millennial nostalgia. 4 15-second spots, directed by Harold Einstein, embrace the tagline, “Airheads have extra enjoyable.” The marketing campaign launches at this time (Aug. 11) throughout YouTube, Meta platforms, TikTok, Snapchat, and on-line video, with extra head-inflation enjoyable to return all year long. “Grandpa Likes ‘Em” sees two youngsters being reprimanded after inflating the top of their unsuspecting grandfather, whereas “Inflate Off” options an intense face-off between an Airhead chewer and inflatable flamingo. “Oh Snap” has two followers stepping into mischief by the pool, and “Pumped Up” stars a wannabe muscle man attempting an Airhead-assisted shortcut. The brand new advertisements are impressed by what older followers bear in mind most in regards to the model, stated Chad Broude, co-founder and co-chief artistic officer at Highdive.“The top inflation advertisements got here up time and again, utterly unprompted,” Broude stated. “That form of recall is a giant alternative. It reminded us that simply because a model has been round for some time, it doesn’t imply individuals are bored with it. In reality, it’s usually the other.”Injecting enjoyable into the model was a key purpose of the marketing campaign, in accordance with Chris Borges, model director of the non-chocolate portfolio at Perfetti Van Melle, the proprietor of Airheads.“This marketing campaign was impressed by the individuals who grew up loving Airheads and nonetheless take pleasure in them at this time,” he stated. “We’re leaning into what followers bear in mind most—the inflating heads—and constructing enjoyable, imaginative tales round why it occurs once you chunk into Airheads. As a result of individuals who take pleasure in Airheads really have extra enjoyable.”