ANA Masters Aims to Stop Looking Back

The Affiliation of Nationwide Advertisers’ Masters of Advertising convention, happening in Orlando, Fla. subsequent week, is set to reshape its agenda to be a forward-looking working summit, with fewer victory laps about what’s labored and extra strategic excited about what’s subsequent.“Previously, it’s been rear-view mirror—right here’s what we did and what labored,” Nick Primola, govt director of the ANA’s International CMO Development Council, advised ADWEEK. “We’ve moved it very deliberately to what’s across the nook: what do you see as your subsequent stage of progress, and what actions are you taking to prepared your organization to take full benefit of that?”Whereas the agenda nonetheless incorporates a full slate of main-stage CMO keynotes from manufacturers like P&G, the NFL, LVMH, Kraft Heinz, and extra, organizers are including extra peer-to-peer interplay and structured working time alongside talks.