It is official, Apple TV+ is lifeless. In a current press launch, the streaming service introduced that it could be dropping the plus, rebranding to the snappier title, Apple TV.I doubt I am alone in admitting that I’ve all the time referred to as it by the ‘new’ identify, however with a contemporary emblem design making issues official, it appears Apple has lastly cottoned on. It is a delicate reinvention that may doubtless go unnoticed, however it’s already complicated some customers.
(Picture credit score: Apple)Apple claims that its new emblem is a “vibrant new identification,” nonetheless, I battle to agree. Primarily the identical ol’ emblem sans the glowing ‘+’ signal, the design is quintessentially Apple with its minimalist design and SF font.
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However that is the place points come up. Apple already has a number of merchandise beneath the Apple TV title. Throw that little black field that plugs into your TV, and the Apple TV app into the combination, and issues begin getting just a little complicated.Here’s a fast graphic that can assist you be taught the brand new Apple TV naming scheme! pic.twitter.com/mjnnmZ4kkoOctober 13, 2025As we have seen lately with the messy HBO Max rebrand, making an attempt to reinvent your identification can do extra hurt than good (particularly if you happen to do not decide to the change). It appears like Apple wants to stay to its weapons to keep away from the identical destiny. For extra Apple perception, take a look at the historical past of the Apple emblem.Each day design information, critiques, how-tos and extra, as picked by the editors.
