Ashley Graham’s Fake Thriller Is Actually a JCPenney Fashion Launch

Over the weekend, mannequin Ashley Graham shared a trailer for a thriller referred to as Omitted, through which she performs a girl who “seems like she doesn’t exist.” Within the final twist, it seems the movie is faux. A brand new trailer, launched at present from Mischief @ No Fastened Deal with, reveals that Graham was bringing fundamental character power to the launch of her new attire model at JCPenney.The advert highlights “one thing the business too typically ignores: the dearth of true plus-sized illustration,” Mischief affiliate inventive director Dana Buckhorn mentioned in a press release.The undertaking attracts consideration to the truth that whereas 67% of ladies put on plus-sized clothes, lower than 1% of fundamental characters in prime movies do. The Ashley Graham for JCPenney assortment is designed to make curvy girls really feel seen.It additionally aligns with the retailer’s “Sure, JCPenney!” model refresh, targeted on attracting a brand new technology of consumers.“The marketing campaign isn’t nearly this daring, new clothes line — it’s about refusing to fade into the background,” Buckhorn mentioned. “Nobody expects this sort of business disruption from what has all the time been seen as a conventional retailer. However with this whole model overhaul, that’s precisely the purpose.”