To enrich its infinitely-scrolling feed of short-form movies, TikTok is including some short-form textual content posts to the combination. The app has unveiled a digital bulletin board that account house owners can use to share updates, new content material releases, and different information objects.
TikTokers over the age of 18 with not less than 50,000 followers now have entry to the brand new characteristic. Early customers of the bulletin board have included a number of media corporations and types, together with Folks Journal and French soccer membership Paris Saint-Germain.
Customers can observe an account’s bulletin board by tapping the board’s title when it reveals up beneath the creator’s bio. As soon as they tune in, followers will likely be notified each time the board is up to date, and so they can use emojis to react to posts.Subscribe to get the newest creator newsSubscribe
“Immediately we’re asserting the launch of bulletin board, a brand new in-app channel which helps creators talk and share content material immediately with their followers and followers,” reads a TikTok Newsroom publish. “Bulletin board is a one-to-many broadcast channel, making it fast and simple for creators to publish information and updates, share unique content material with their followers, and construct thriving communities on TikTok.”
TikTok just isn’t the one social app exploring the potential of one-to-many messaging. Instagram rolled out an identical characteristic final yr when it debuted its Broadcast Channels, and YouTube put extra emphasis on its Neighborhood Tab when it renamed that part of channel pages to Posts. TikTok’s reply to these instruments underwent months of testing earlier than its public rollout.
Discussion board-style threads aren’t essentially the most pure match on social video apps — therefore YouTube’s one-to-many characteristic taking years to search out its footing — however past the apparent advantages associated to viewers engagement, TikTok has pinpointed some particular makes use of for its new characteristic. Recording artists, for instance, can use bulletin board posts to drop new music (which followers can then add to their favourite streaming providers).
And very similar to TikTok’s choice to extend the utmost size of its video descriptions, this transfer empowers the app on this planet of search. Including extra textual content to TikTok helps steer the search queries which are being made by an growing variety of Gen Z shoppers. And on this planet of AI, extra textual content theoretically begets extra coaching materials.
On the finish of the day, there’s not one excellent approach to make use of TikTok’s bulletin board. It’s a easy method to blast out messages to tens of millions of individuals directly, and for that motive, it is going to be a welcome addition for the higher class of the app’s inventive neighborhood.
