Ben Stiller on His New Soda and Its Deadpan Take on Celebrity Brands

Ben Stiller is understood for his comedic roles on display screen, however his newest gig is completely honest: founding father of a brand new soda model. Right now, the actor, director, author, and producer launched his eponymous soda line, Stiller’s Soda, with a dry-witted advert marketing campaign starring himself and fellow actor and filmmaker Justin Theroux. Stiller’s Soda will initially be accessible in New York Metropolis retailers, together with unbiased grocers and bodegas, in addition to nationwide by means of Amazon’s U.S. retailer. It would increase to Walmart.com later this yr and to different U.S. retailers subsequent yr.Stiller co-founded the model with Alex Doman, former co-founder and chief government (CEO) of AVEC Drinks, who’s now CEO of Stiller’s Soda.