Beyoncé Rides Off On a Motorcycle in Final Levi’s Ad

Beyoncé and Levi’s first teamed as much as recreate the model’s iconic Laundrette advertisements greater than a 12 months in the past. Now, the fourth and ultimate installment of the REIIMAGINE marketing campaign is out. “Chapter 4: The Denim Cowboy” weaves the earlier three chapters of the collection along with longer cuts and an extra scene. The 90-second spot reveals that Beyoncé gained a pair of 501 denims off of the native pool shark portrayed by Timothy Oliphant—a personality first launched in “Chapter 2: Pool Corridor,” a remake of an analogous 1991 Levi’s advert. She leaves the pool corridor decked out in denim and mounts a bike with the profitable denims draped over her shoulder. “The marketing campaign represents a brand new stage and scale of collaboration that has put girls on the middle of the narrative, and set in movement a brand new, iconic chapter in Levis historical past,” stated Kenny Mitchell, chief advertising officer (CMO) at Levis Strauss & co, in an announcement.The partnership between the style model and singer kicked off after the 35-time Grammy winner launched her nation album, “Cowboy Carter,” in March 2024.The marketing campaign was developed by Levi’s artistic company of file TBWA/Chiat/Day LA in partnership with Parkwood Leisure and produced by de la revolućion/PRETTYBIRD. Like “Chapter 3: Fridge,” Grammy-award profitable director Melina Matsouka introduced the advert to life. A Profitable Denims CampaignSo far, the partnership between Beyoncé and Levi’s has been successful for the denims big. In July, mum or dad firm Levi Strauss & Co. reported $1.4 billion of gross sales within the second quarter, with web revenues up by 6% on a reported foundation and 9% on an natural foundation in comparison with final 12 months. Levi’s was up 9% globally on an natural foundation, and chief government Michelle Gasoline name-checked Beyoncé as a driver of its development.  “We proceed to put money into the model by means of international advertising initiatives and impactful activations, making certain the Levi’s model stays on the middle of tradition,” stated Gasoline on the earnings name. She pointed to “Chapter 3: Fridge,” a remake of Levi’s 1988 advert “Fridge,” for example. Levi’s newest advert comes on the heels of one other denims advert from American Eagle, starring actress Sydney Sweeney making a pun about having “good genes,” that proved to be much more controversial.