Bloomberg Media COO Julia Beizer to Join Microsoft, Lead AI News Product

The chief working officer of Bloomberg Media, Julia Beizer, is leaving the corporate after eight years to affix Microsoft. Beizer will lead Microsoft’s AI information product and work beneath Microsoft AI CEO Mustafa Suleyman, based on an individual with direct information of the transfer.Beizer confirmed to ADWEEK that she is leaving Bloomberg Media this month, though she declined to touch upon her new appointment. Microsoft didn’t return a request for remark.“I’m presently wrapping up eight unimaginable years at Bloomberg,” Beizer mentioned. Beizer joined Bloomberg Media in 2018 as its chief product officer, earlier than later turning into its chief digital officer. She has held the chief working officer position since July 2024. In an announcement, Bloomberg Media CEO Karen Saltser credited Beizer with rising a subscription enterprise with greater than 700,000 subscribers.“We’re really grateful for the position Julia has performed over seven years at Bloomberg Media to develop a enterprise that now reaches greater than 700,000 paying subscribers,” Saltser mentioned within the assertion. “Constructing on that, our crew is well-positioned to succeed in much more viewers and income milestones within the coming years. We want her a lot success in what’s forward.” FOR Scoops, Sharp Evaluation, and Insider Context By submitting your e mail, you conform to our Phrases of Use and Privateness Coverage . It’s possible you’ll opt-out anytime by clicking ‘unsubscribe’ from the publication or out of your account. E-mail Subscribe Loading… Tech giants court docket media execsIn her new position at Microsoft, Beizer will lead its AI information product throughout Microsoft platforms, based on the individual.In 2024, Microsoft launched Copilot Each day, an audio summarization of reports and climate sourced from publishers like Reuters, Axel Springer, and the Monetary Occasions. In September, the corporate launched its Writer Content material Market (PMC), which aimed to make Microsoft the primary main expertise firm to construct an AI market for publishers.The corporate has invited choose publishers, together with Condé Nast, to take part within the two-sided market, which might pay shops to be used of their information to energy Copilot. The PMC means that Microsoft is seeking to deepen its relationship with publishers because it restructures its relationship with OpenAI, through which Microsoft is the most important minority investor.Know-how firms have a protracted historical past of hiring former media leaders to spearhead applications meant to work collaboratively with information publishers. In 2010, Google employed Madhav Chinnappa, previously the director of media technique on the BBC, to guide its information partnership efforts in Europe. And Meta employed former reporter Campbell Brown in 2017 to guide its world media partnership initiative.Publishers have been clamoring for a system by way of which they could possibly be compensated by AI corporations to be used of their information, however progress on that entrance has to date been restricted. Pay-per-crawl trials and one-off licensing preparations have to date yielded paltry business outcomes, and so they have disproportionately favored premium publishers over smaller content material creators.Whereas nascent, Microsoft has been hailed for its willingness to discover potential market options. As a key determine in its AI information efforts, Beizer will little question look to additional construct out these initiatives.