Conspiracy theories are inclined to endure as a result of they’re tough to disprove. Bradley Cooper is operating up in opposition to that downside in new spots from Uber Eats and artistic company Particular U.S. The advertisements proceed Uber Eats’ “Soccer Is for Meals” marketing campaign, which launched in September 2024 with Matthew McConaughey theorizing that the Nationwide Soccer League (NFL) is definitely centered on making followers hungry.The model introduced its conspiracy to the Tremendous Bowl earlier this yr, and Bradley Cooper took over as star of the marketing campaign in October. In a brand new spot, Cooper tries to steer former Dallas Cowboys quarterback Troy Aikman that the group ought to cease drafting gamers with food-themed names to be able to beat these accusations. He factors out that gamers like CeeDee Lamb and T.J. Bass makes the group’s roster sound like a menu. The advert will debut in the course of the Nov. 23 Philadelphia Eagles vs. Dallas Cowboys sport.In one other advert operating in the course of the Nov. 23 Los Angeles Rams vs. Tampa Bay Buccaneers sport, Cooper asks Buccaneers quarterback Baker Mayfield to keep away from doing his baking-themed landing celebration as a result of it’s fueling the identical conspiracy.Baker brushes off the concept anybody thinks he’s promoting bread simply because the advert cuts to sandwiches, pizza, and a loaf of bread accessible to order by Uber Eats.“This new wave of inventive pushes the storyline forward with much more playful vitality, all whereas reminding followers that Uber Eats is the best technique to get your gameday meals delivered straight to your sofa,” Georgie Jeffreys, Uber head of promoting, North America, advised ADWEEK.
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