Every year, the Eurovision Tune Contest unites Europe in an extravaganza of tacky pop hits and lavish performances, so that you greatest imagine the brand has to match that vibrant power. Now (lastly), the 2026 Eurovision brand has been revealed, however it hasn’t precisely landed with superfans.The most effective logos needs to be timeless and immediately recognisable, however the brand new Eurovision brand simply does not have the identical star energy as its predecessors. With new typography and up to date design, the unpopular new brand proves that if it ain’t broke, do not repair it.(Picture credit score: Eurovision Tune Contest)Created by the European Broadcasting Union in collaboration with UK-based inventive company PALS, the brand new Eurovision brand options distinct tweaks to the well-loved design first debuted again in 2004. The handwritten high quality of the wordmark takes on a extra rounded, juvenile look, whereas the ‘music contest’ ingredient has been made extra dominant, making for a brand that feels extra like a TikTok rebrand than a world music competitors id.
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The largest downgrade in your complete 70 years of Eurovision historyThey modified the whole lot what was good in regards to the contest and stored the whole lot that must be modified. What a disgrace, this appears horrible pic.twitter.com/vXYEIssa2nAugust 18, 2025Fans had been extraordinarily vocal about their distaste for the brand new design, with one calling it “The largest downgrade in your complete 70 years of Eurovision historical past.” Others picked aside the finer particulars, with one other fan tweeting, ” I simply f**king seen that the E in contest is capital and the e in Eurovision is lowercase. Disgusting. Burn it and kill it.”babe get up new eurovision brand simply dropped pic.twitter.com/nwVqt65hOuAugust 18, 2025You will eternally be missed probably the most iconic eurovision brand ever pic.twitter.com/tP4IfzwP49August 18, 2025For extra Eurovision design, try how this yr’s design sparked a deep design debate or check out the very best (and worst) Eurovision brand designs. Every day design information, critiques, how-tos and extra, as picked by the editors.
