Study Epidemic Sound’s commitments to artists and content material creators within the AI paradigm.
At Epidemic Sound, human creativity will at all times come first. We imagine in artists, their energy to maneuver folks, to vary the world. We imagine in content material creators, their means to encourage, to impress.That doesn’t imply we don’t imagine within the transformative results of know-how, although. In reality, we embrace it — we’ve constructed our platform for content material creators on know-how, in spite of everything.However in a world the place AI dominates headlines and redefines norms, human expertise will at all times lie on the core of our enterprise. Know-how just isn’t a expertise. Know-how is a device to empower expertise.Epidemic Sound was based on a perception that music licensing ought to be easy and truthful. In launching and honing that resolution, we’ve utilized our two superpowers — music and know-how — and centered on empowering, not hindering, two inventive teams: artists and content material creators.
In 2009, we launched an industry-first music licensing mannequin. It simplified the method for content material creators and gave artists predictable fee for his or her tracks.
In 2015,we created a music subscription service for YouTubers, catering to a brand new wave of content material creators. Concurrently, we began distributing tracks on music streaming platforms, introducing a 50/50 royalty break up with artists.
In 2021, we rolled out a 3rd income stream for artists: our Soundtrack Bonus of $1.5 million, which has grown year-on-year, to be $4.2 million for 2026.
Since 2021, we’ve expanded our suite of subtle, AI-powered music discovery instruments for content material creators, together with EAR and Soundmatch.
In 2025, we’ve rolled out extra AI instruments and consolidated our dedication to remuneration at every stage:
Voices
Voices is our text-to-voice function, utilizing skilled voice actors who obtain each up-front funds and ongoing utilization bonuses.
Adapt
Adapt allows creators to edit, form, and customise music for his or her content material. We’ve launched a brand new Adaptive Soundtrack Bonus pool of over $1 million to reward the artists of the tailored tracks.
Epidemic Sound stays effectively positioned for the AI-paradigm; our modern rights construction supplies readability. We’ve got full rights to our tracks by proudly owning them outright, unmatched knowledge perception from billions of every day video views throughout on-line platforms, in addition to a wealth of suggestions from how folks work together with music on our platform.This has allowed us to guide new and modern work in adaptation and discovery instruments, which keep centered on the issues we’re fixing for artists and content material creators. These are our commitments to them — artists and content material creators — as we proceed to soundtrack the world collectively within the new AI paradigm.Our commitments within the AI paradigm1. Human creativity will at all times transcend technologyWe will at all times put money into music from human artists, working instantly with them as our main focus. Human creativity will be supercharged by know-how, however by no means changed. 2. AI music should present one other income stream for artistsWhile we deeply imagine within the energy of AI to boost creativity, our dedication stays to music made by actual artists and making certain that the worth of human creativity is each acknowledged and rewarded appropriately, and proceed to develop our remuneration mannequin for artists to mirror that.3. AI instruments should handle real consumer needsOur imaginative and prescient is to create the world’s finest soundtracking platform. Meaning we are going to keep laser-focused on consumer wants, growing additional AI-powered music discovery options and adaptive instruments that resolve actual issues for content material creators.
