Congo Brands’ Wendell Venerable Is Not a Trend Chaser

On this episode of Courageous Commerce, hosts Rachel Tipograph and Sarah Hofstetter sit down with Wendell Venerable, vp of ecommerce at enterprise incubator Congo Manufacturers. With expertise at Nestlé, Reckitt, and Purple Bull, Wendell shares how he has constructed a profession by staying centered on the basics, no matter shifting traits within the commerce panorama.Wendell explains why executional excellence nonetheless drives essentially the most significant outcomes, the best way to construct affect throughout capabilities no matter org construction, and what future leaders have to prioritize to remain related in a consistently evolving business. He additionally weighs in on generative engine optimization, agentic buying, and why not each new buzzword deserves a technique.Key takeaways:Execution over buzzwords: Wendell shares why staying grounded in fundamentals is extra impactful than chasing traits like GEO or agentic buying.Possession over org charts: The effectiveness of an ecommerce staff relies upon much less on construction and extra on clear technique, alignment, and affect throughout the enterprise.Curiosity and consistency win: A profession grounded in studying, humility, and cross-functional management is what has enabled Wendell to succeed throughout corporations of each dimension and stage.