Cooking Apps Are Publishers’ New Secret Ingredient

This story was initially printed in On Background with Mark Stenberg, a free, weekly publication that explores the important thing themes shaping the media business. You possibly can join it right here.On condition that I’m writing about recipe web sites, it’s solely becoming I begin with a meandering private anecdote earlier than supplying you with the content material you truly got here to learn.Final Thanksgiving, I went upstate with a bunch of associates for the week, the place we divided up cooking duties amongst the twelve of us. My good friend Max and I had been charged with making ready one dinner and one breakfast for the group of twelve, and we determined to get bold.