CREE8 Acquires PRODUCER to Build Complete Cloud Production Ecosystem

Cloud manufacturing studio platform CREE8 has acquired Swiss-based manufacturing administration software program PRODUCER, bringing collectively over 20,000 customers worldwide in a transfer that extends the mixed platform throughout planning, manufacturing, put up, and supply.The acquisition marks one other main step in CREE8‘s technique to create an end-to-end inventive ecosystem, following the corporate’s earlier acquisition of Edit Cloud in September 2025. PRODUCER, which CineD has lined extensively since early 2024 and awarded our Greatest-of-Present Award within the Streaming / Distant Manufacturing / Cloud Workflows class at IBC 2024, brings established enterprise credentials and a considerable consumer base to the desk.From partnership to acquisitionCREE8 and PRODUCER first introduced their strategic partnership at NAB 2025, the place they showcased an integration connecting PRODUCER’s venture administration instruments with CREE8’s cloud storage and digital workstations. That collaboration clearly went nicely, as the 2 firms have now accomplished a full acquisition lower than eight months later.Lisa Watts, CEO of CREE8, and Xaver Walser, Co-Founder and CEO of PRODUCER. Picture credit score: CREE8 & PRODUCERLisa Watts, CEO of CREE8, defined the strategic rationale: “PRODUCER strengthens CREE8 by increasing our built-in workflow throughout planning, manufacturing, put up, and supply. Collectively, we’re giving groups a single linked setting that reduces handoffs, speeds execution, and retains work safe throughout multi-cloud.”The acquisition continues CREE8’s aggressive enlargement technique in 2025, which has included successful the NAB Present Product of the 12 months Award within the Distant Manufacturing class and bringing Edit Cloud’s enterprise onboarding experience into the fold.CREE8 brand. What PRODUCER brings to the ecosystemFor these unfamiliar with PRODUCER, we first appeared on the platform in our video interview collection again in early 2024. The software program presents an all-in-one manufacturing administration answer masking storyboards, shot lists, name sheets, schedules, and overview workflows, all centralized in a single cloud-based setting.Xaver Walser, Co-Founder and CEO of PRODUCER, has described the platform as “a painkiller for filmmakers.” The software program got here from his personal expertise on a business shoot the place a shopper requested if all of the created content material, capturing schedules, and suggestions notes might exist in a single place. That query sparked the event of what grew to become PRODUCER.PRODUCER tries to unify and streamline all of the complexity of a movie manufacturing into one software. Screenshot of PRODUCER scheduling.The platform counts main manufacturers together with Zalando amongst its enterprise shoppers, significantly in sectors like style, retail, utilities, and finance that must coordinate massive, multi-stakeholder content material productions. PRODUCER has constructed its enterprise credibility by way of ISO 27001 certification, single sign-on functionality, backing from each Microsoft’s Startup Program and NVIDIA’s Inception initiative, and availability within the Microsoft Market.The Mark II evolutionWhen we spoke with Xaver Walser at IBC 2024, PRODUCER had simply reached practically 10,000 customers and was rolling out its Mark II replace with options like Challenge Calendars for visible timeline administration and enhanced job task workflows. The platform has since doubled that consumer rely to greater than 20,000 customers worldwide, demonstrating sturdy market traction within the manufacturing administration house.The CineD editorial crew acknowledged PRODUCER’s method to consolidating fragmented manufacturing workflows with our Greatest-of-Present Award at IBC 2024. The platform’s capacity to maintain producers, editors, and shoppers in a shared context whereas automating repetitive duties like producing name sheets from storyboards stood out as genuinely helpful for working professionals.What’s CREE8?For these much less accustomed to CREE8, the West Hollywood-based firm offers a cloud-native manufacturing platform that provides inventive groups entry to high-performance digital workstations, centralized storage, and real-time collaboration instruments. Reasonably than constructing costly on-premises edit suites or coping with the complexity of DIY cloud infrastructure, productions can spin up GPU-powered workstations operating industry-standard software program like Adobe Premiere Professional, DaVinci Resolve, or Autodesk Flame straight within the cloud.CREE8 virtualizes workstations so that you don’t should construct on-premise edit suites, for instance. Picture credit score: CREE8CEO Lisa Watts describes the corporate as “the F1 pit crew for any inventive manufacturing crew,” offering entry to highly effective cloud sources with out the months of setup historically required. The platform handles configuration, safety, and updates, letting inventive professionals give attention to the work itself. CREE8 serves a various shopper roster spanning broadcast, VFX, gaming, and promoting, together with NHRA, CNN, Intuit, Wayfair, Hallmark, and British Airways. The corporate holds SOC 2 and TPN certifications, making it appropriate for security-conscious productions, and received the NAB 2025 Product of the 12 months Award within the Distant Manufacturing class.Overview of what CREE8 presents. Screenshot from their web site.The place PRODUCER matches turns into clear when you think about what CREE8 was lacking: strong pre-production and venture administration instruments. CREE8 excels on the execution facet of manufacturing, offering the infrastructure the place editors, colorists, and VFX artists truly do the work. PRODUCER fills the hole on the entrance finish of the pipeline, dealing with all the things from preliminary concepting and storyboarding by way of scheduling, name sheets, and shopper approvals. By combining each platforms, groups can now plan a venture in PRODUCER, then seamlessly transfer into CREE8’s cloud workstations for execution, all inside a linked ecosystem that maintains context and reduces the handoffs that sluggish productions down.Creating the Co-Creation CloudThe mixed platform will prolong what CREE8 calls the Co-Creation Cloud throughout the total manufacturing lifecycle. This implies groups can handle initiatives in PRODUCER, spin up GPU-powered workstations in CREE8 for enhancing and ending, collaborate on critiques, and ship last property, all inside a linked multi-cloud setting.The mixed platform will prolong what CREE8 calls the Co-Creation Cloud throughout the total manufacturing lifecycle. This implies groups can handle initiatives in PRODUCER, spin up GPU-powered workstations in CREE8 for enhancing and ending, collaborate on critiques, and ship last property, all inside a linked multi-cloud setting.Paul-Emile Joessel, Co-Founder and CTO of PRODUCER, famous the size alternative: “Our aim has at all times been to empower inventive professionals throughout each sector. To do this successfully we would have liked a accomplice with each scale and ambition. CREE8 offers us that chance, and this subsequent chapter will take our know-how additional than ever.”Enterprise safety and complianceOne side value highlighting for CineD readers working with enterprise shoppers is the safety infrastructure each firms have constructed. CREE8 presents SOC 2 and TPN compliance with encrypted storage and granular entry controls, whereas PRODUCER brings ISO 27001 certification and enterprise single sign-on.For productions working underneath NDAs or dealing with delicate model content material, this mixture of certifications issues. The multi-cloud method additionally permits customers to decide on server areas within the US, Europe, or South America, with Australia help coming.CREE8 is SOC 2 and TPN compliant with encrypted storage. Picture credit score: CREE8What this implies for usersExisting PRODUCER customers ought to see expanded capabilities by way of entry to CREE8’s high-performance cloud workstations and collaboration instruments. The elimination of information silos between venture administration and precise content material creation might genuinely streamline workflows for groups presently juggling separate programs for planning and execution.For CREE8 customers, the combination brings extra subtle front-of-funnel venture administration, from early concepting by way of storyboarding and scheduling, earlier than content material strikes into cloud enhancing environments.Trade contextThe acquisition displays broader consolidation within the cloud manufacturing house because the {industry} strikes towards the MovieLabs 2030 Imaginative and prescient of absolutely cloud-based media workflows. CREE8 is a member of MovieLabs and the Hollywood Skilled Affiliation, contributing to requirements growth for cloud-based media manufacturing.With {industry} analysts predicting greater than 70% of media workflows will probably be cloud-based by 2027, platforms that may supply end-to-end options fairly than level merchandise are positioning themselves to seize bigger shares of manufacturing budgets.The CREE8 acquisition of PRODUCER creates one of many extra complete cloud manufacturing platforms presently accessible, spanning venture administration by way of supply. Will this consolidated method resonate with manufacturing groups, or do you like best-of-breed instruments for every workflow stage? Don’t hesitate to tell us within the feedback beneath!