Dakota Johnson stuns in her first Valentino shoot, rocking a $9,900 red chiffon mini-dress

Dakota Johnson has formally joined the Valentino household – and her first marketing campaign is already breaking the web. The Fifty Shades of Gray star fronts the style home’s Cruise 2026 assortment, captured by means of the lens of artistic director Alessandro Michele, who not too long ago took cost of Valentino’s new period. Within the marketing campaign shot, shared by Valentino’s official deal with, Johnson lies on the ground in a fiery purple chiffon mini-dress price $9,900, cellphone in hand, exuding what can solely be described as glamour. Dakota Johnson’s purple mini-dress was a part of Valentino’s Nocturne advert marketing campaign.(Instagram/@maisonvalentino) The caption, “Intimacy in body,” sums up the temper completely – a quiet, cinematic second that by some means feels intimate but impossibly styled. Additionally learn: Jimmy Kimmel Stay! episode cancelled on the final minute because of ‘private motive’. What we all know Dakota Johnson’s $9,900 costume defines easy luxuryThe purple chiffon costume – a Valentino signature – options an off-the-shoulder neckline, delicate waist cutouts and delicate knotted particulars that give it construction with out taking away from its lightness. The piece balances sensuality with ease, one thing Dakota Johnson has lengthy been identified to embody in her style selections. Her look is accomplished with white patterned tights, free waves and a minimalist no-makeup look that offers the entire shot a straightforward vibe. Blue heels and a black Panthea bag relaxation close by. Followers on-line couldn’t get sufficient. “She makes purple look calm,” one commenter wrote underneath Valentino’s submit. One other added, “Nobody does quiet luxurious like Dakota.” “This costume and bag combo is ideal,” wrote a viewer. Additionally learn: Kill Invoice: The Entire Bloody Affair trailer launched; test size, launch date and different key particulars Valentino’s ‘Nocturne’ momentThe marketing campaign falls underneath Valentino’s “Nocturne” theme, which the model describes as a second that “inhabits a suspended threshold the place sleep and wake grow to be porous. It occurs in a resort, a liminal area par excellence, the place intimacy and anonymity coexist and transience turns into permanence.” Directed by Renell Medrano and photographed by Marili Andre, the marketing campaign captures this pervasive repetition of remoted gestures. “It is the edge the place, as Freud would say, dream begins to assume for us. A world that, for a fleeting immediate, allowed itself to sleep collectively,” the official description additional reads.