Danone CMO Linda Bethea to Exit as Food Giant Mulls Broader Marketing Changes

Linda Bethea, Danone North America’s chief advertising and marketing officer, is leaving the enterprise because the French meals conglomerate rolls advertising and marketing within the U.S. beneath its broader management staff within the area, ADWEEK has discovered. Her exit comes some three months after a broader administration restructuring initiative disclosed in August.“Danone not too long ago introduced a change within the U.S. to a extra streamlined U.S. management staff. Because of this, the duties of our U.S. chief advertising and marketing officer have been reallocated beneath the brand new management staff,” a Danone North America spokesperson confirmed.“We wish to thank Linda for her service to our firm during the last six years and want her all the perfect sooner or later,” the spokesperson added.