Delish Launches Recipe App Ahead of Holiday Season

As meals publishers gear up for his or her busiest stretch of the yr, the Hearst Magazines editorial model Delish is debuting a brand new cell app designed to deliver its hottest recipes on to shoppers’ fingertips. The app gives a visible, discovery-oriented expertise that goals to streamline cooking inspiration and execution. It consists of options reminiscent of inline recipe timers, a “each day dinner finder” quiz, and a Pinterest-style searching interface, in keeping with Delish editorial director Joanna Saltz. “We needed to construct one thing that not solely surfaces our concepts but in addition serves as a real utility,” Saltz stated. “You couldn’t decide a extra vital time of yr to launch a meals app.”