Dieste CEO Greg Knipp Remembered as a Visionary Leader and Champion of People

Greg Knipp, CEO of Omnicom’s multicultural promoting company Dieste, handed away July 27, 2025, at age 57. Remembered for his quiet energy, unwavering perception in others, and dedication to inclusivity, Knipp’s affect on the business and those that knew him was profound.Main with empathy, his colleagues keep in mind him for guiding the company with readability, compassion, and strategic acumen. A Midwesterner via and thru, Knipp introduced humility and humor to the high-stakes world of promoting. He believed in doing the work, elevating others, and letting the outcomes converse for themselves.Over twenty years at Dieste, Knipp helped remodel the company into one of many nation’s most revered and awarded multicultural retailers—successful Cannes Lions, Effies, and different recognition throughout the business for artistic excellence and strategic perception.Beneath Knipp’s management, Dieste embraced “information fairness” as a basis for significant, measurable affect. He championed range not simply in consumer work, however within the company’s tradition, believing that inclusion was important to each enterprise development and human progress. He usually stated the enterprise was about individuals first—and he acted prefer it.Knipp led with humility, mentoring these round him not with grandstanding, however with belief and presence.“Greg was a unprecedented chief, a form and beneficiant individual, and a cherished buddy,” Stacie Davis, CFO at Dieste, informed ADWEEK. “He touched numerous lives together with his imaginative and prescient and coronary heart. Phrases can not categorical how deeply the Dieste household will miss him.”His legacy extends far past the workplace. He was a loyal husband and father, usually beaming with delight when talking about his sons, Daniel and Andrew. Buddies recalled lengthy lunches crammed with tales of parenting, sports activities, and hard-won knowledge.Knipp is survived by his spouse Frances, and sons Daniel and Andrew. He might be remembered not just for what he constructed, however for a way he made individuals really feel: seen, trusted, valued, liked.Tributes Pour InFrom those that labored closest with him, tributes describe a person whose management reworked not solely an organization, however careers, households, and lives.“He believed in rising individuals,” stated Abe Garcia, chief artistic officer at Dieste. “Greg invited me to the desk after I didn’t see myself as a pacesetter. He had that uncanny capability to make everyone really feel seen—and that modified my life, and my household’s life. He was the kindest individual I’ve ever labored with.”Marialejandra Urbina, chief technique officer, credited Knipp with launching her profession within the U.S. “[He] fostered an atmosphere the place I may really thrive. His empowering phrases… ‘I’m good with no matter you determine’… inspired me to belief my instincts,” she stated.Franco Caballero, government director of built-in technique, known as Knipp the “most consequential architect” of his profession. “His management was fixed and unconditional; he bestowed belief and perception to a level I by no means thought potential I may deserve… all whereas doing the identical for thus many others, and pushing us to be beneficiant and pay it ahead.”For Tony Dieste, the company’s founder and government chairman, the loss is each skilled and private. “Greg was an ideal strategist and a fair higher human. He was a proud father, a loyal buddy, and a pacesetter who turned obstacles into alternatives. He believed that kindness and inclusion may energy an organization—and he proved it.”