Social media and influencers
The worldwide social media advert market is anticipated to develop 12% this 12 months (Supply: WARC)
59% of entrepreneurs plan to accomplice with extra influencers in 2025 in comparison with 2024 (Supply: Sprout)
76% of social media customers say social content material influenced a purchase order resolution; this jumps to 90% when simply Gen Z shoppers (Supply: Sprout)
41% of Gen Z shoppers use social media as their first supply when on the lookout for data; 32% flip to conventional serps whereas 11% use chat-based AI (Supply: Sprout)
Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the writer behind Advertising and marketing Dive, can be invested in WARC. Informa has no affect over Advertising and marketing Dive’s protection.
The AI future
71% of entrepreneurs plan to take a position at the least $10 million into AI over the following three years, up from 57% in 2024 (Supply: Boston Consulting Group)
83% of CMOs have expressed optimism within the know-how, a 5 level enhance from the 12 months prior (Supply: Boston Consulting Group)
Financial uncertainty
On a scale of 1-10, 51% of U.S. shoppers price their tariff considerations as an eight or increased (Supply: Kearney)
Regardless of financial worries, 66% of shoppers really feel they’re able to pay for requirements and 48% really feel positively about affording non-necessities (Supply: Gartner)
42% of shoppers have determined to attend on making an even bigger buy in 2025, up from 28% in early 2024 (Supply: Gartner)
The CMO breakdown
84% of CMOs report problem in terms of creating and executing a advertising and marketing technique (Supply: Gartner)
Solely 15% of CMOs plan past three years (Supply: Gartner)
Common advertising and marketing budgets make up 7.7% of firm income, the identical as in 2024 (Supply: Gartner)
30.6% of whole budgets in 2025 are allotted to paid media (Supply: Gartner)
The rise of Gen Alpha
53% of Gen Alpha kids obtain an allowance, equating to $28 billion in direct spending energy (Supply: Horizon)
Gen Alpha is anticipated to have a $5.5 trillion world footprint by 2029 (Supply: Horizon)
90% of millennial dad and mom with Gen Alpha youngsters agree digital content material has change into unavoidable (Supply: Horizon)
CTV’s shiny aspect
Digital video advert spend is projected to extend 14% from 2024, reaching $72.4 billion (Supply: IAB)
58% of whole video advert spending will go in the direction of digital video (Supply: IAB)
CTV is anticipated to develop 13% in 2025 (Supply: IAB)
