Disney Invests $1B in OpenAI, Will Bring Its Characters to Sora

Disney is bringing storytelling to uncharted territory. The media big introduced Thursday that it’s going to purchase a $1 billion stake in OpenAI and license its characters for Sora, OpenAI’s short-form video platform launched in September. As a part of the three-year deal, some movies made with Sora will seem on the Disney+ platform, the businesses mentioned. Sora and ChatGPT Pictures are set to begin producing fan-inspired movies that includes Disney’s licensed characters in early 2026, the businesses mentioned. Disney mentioned it should additionally staff up with OpenAI to create “new merchandise, instruments, and experiences” and “deploy” ChatGPT into its workforce.