Close Menu
OnlyPlanz –

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Reform MP James McMurdock loses whip over business allegations, party says

    July 5, 2025

    Get two months of Essential or Premium for only $2

    July 5, 2025

    ‘I questioned my decision of becoming a single parent’: Karan Johar on facing the worst troll in his life; ways to navigate criticism | Feelings News

    July 5, 2025
    Facebook X (Twitter) Instagram
    Trending
    • Reform MP James McMurdock loses whip over business allegations, party says
    • Get two months of Essential or Premium for only $2
    • ‘I questioned my decision of becoming a single parent’: Karan Johar on facing the worst troll in his life; ways to navigate criticism | Feelings News
    • Dealmakers hit pause on M&A as caution rules the boardroom
    • I was sexually assaulted by a celebrity after starring in a cult film at 19. My quest for justice changed the course of my life | Rape and sexual assault
    • Photos Show Deadly Texas Floods and Rescue Efforts
    • This Incredible Lens Let Me Take Amazing Star Photos
    • Oasis setlist for comeback tour with Wonderwall and Don’t Look Back in Anger
    Facebook X (Twitter) Instagram Pinterest Vimeo
    OnlyPlanz –OnlyPlanz –
    • Home
    • Marketing
    • Branding
    • Modeling
    • Video Creation
    • Editing Tips
    • Content
    • Engagement
    • More
      • Tools
      • Earnings
      • Legal
      • Monetization
    OnlyPlanz –
    Home»Marketing»DM9’s Grand Prix Withdrawn as Cannes Lions Pledges to Introduce AI Safeguards
    Marketing

    DM9’s Grand Prix Withdrawn as Cannes Lions Pledges to Introduce AI Safeguards

    onlyplanz_80y6mtBy onlyplanz_80y6mtJune 28, 2025No Comments3 Mins Read
    Share Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
    DM9's Grand Prix Withdrawn as Cannes Lions Pledges to Introduce AI Safeguards
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Cannes Lions and embattled company DM9 have agreed to withdraw its Grand Prix within the Inventive Information class, after figuring out that the profitable case movie, submitted for Whirlpool model Consul, included “AI-generated and manipulated content material… to simulate actual world occasions and marketing campaign outcomes.”The pageant mentioned the submission misled jurors and violated guidelines. “This breaches the Cannes Lions entry guidelines on factual illustration, and undermines the belief positioned within the work by our juries and the broader group,” the group mentioned in an announcement Friday. “Cannes Lions exists to have a good time creativity that’s actual, consultant, and accountable.”The marketing campaign, titled “Environment friendly Method to Pay,” was among the many most awarded at this yr’s pageant. DM9, a part of DDB Worldwide, earned 21 Lions general, serving to the Omnicom-owned community reclaim the title of Community of the 12 months.Following what it described as a “thorough investigation and evaluation,” performed in session with DM9 and the pageant’s impartial auditors, Cannes concluded that “the one acceptable plan of action was to mutually withdraw the entry from the pageant, and subsequently withdraw the Grand Prix and related prizes.” Along with the Grand Prix withdrawal, Cannes Lions confirmed that DM9 has chosen to voluntarily pull two extra award-winning entries: “Plastic Blood” for OKA Biotech and “Gold = Loss of life” for Urihi Yanomami. “All events acknowledge that the extent of legitimacy doesn’t meet the required commonplace. All prizes shall be withdrawn because of this,” the assertion mentioned.The ruling comes days after ADWEEK first reported that DM9 had publicly admitted to “a sequence of errors” within the manufacturing and submission of the “Environment friendly Method to Pay” case video, together with the usage of AI-altered footage lifted from a CNN Brasil broadcast. CNN filed a proper grievance with the company and model consumer Whirlpool. DM9 apologized and mentioned it might implement inner safeguards, together with the creation of an AI Ethics Committee. Co-president and CCO Icaro Doria stepped down from his function this week.In response to the rising use of artificial content material in award entries, Cannes Lions additionally introduced a sequence of recent measures designed to protect the integrity of the pageant shifting ahead. Among the many adjustments, Cannes Lions would require all collaborating organizations to signal an enhanced Code of Conduct and mandate disclosure of any AI use in the course of the entry course of. The pageant additionally plans to implement content material detection instruments to determine manipulated supplies and set up a devoted adjudication committee composed of specialists in AI, ethics, and content material integrity.“These new and enhanced measures reinforce the Competition’s dedication to honoring work that upholds the very best requirements of reality, equity, transparency, and inventive excellence,” Cannes mentioned.Cannes Lions has not but commented on a separate case underneath evaluation: LePub’s Bronze Lion-winning “Followers Retailer” marketing campaign for New Steadiness and São Paulo FC, which can also be dealing with scrutiny for allegedly unverifiable efficiency claims and a scarcity of consumer approval.Correction 6/27 at 3:55pm ET: The headline and lead have been clarified to point out that the Cannes Lions and DM9 collectively agreed to withdraw the Grand Prix.

    Cannes DM9s Grand Introduce Lions Pledges Prix Safeguards Withdrawn
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleWarren Buffett Is Giving Away $6 Billion Worth of Berkshire Shares
    Next Article MIT, Professor Hit With Anti-Semitic Discrimination Allegations, According to Lawsuit
    onlyplanz_80y6mt
    • Website

    Related Posts

    Marketing

    GMA to Celebrate 50th Anniversary by Visiting 50 States

    July 5, 2025
    Marketing

    Why Agencies Must Lead Now

    July 5, 2025
    Marketing

    How Megan Thee Stallion Brought Hot Girl Summer to Love Island USA

    July 5, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    Top Posts

    5 Steps for Leading a Team You’ve Inherited

    June 18, 20255 Views

    A Pro-Russia Disinformation Campaign Is Using Free AI Tools to Fuel a ‘Content Explosion’

    July 1, 20253 Views

    Meera Sodha’s vegan recipe for Thai-style tossed walnut and tempeh noodles | Noodles

    June 28, 20252 Views
    Stay In Touch
    • Facebook
    • YouTube
    • TikTok
    • WhatsApp
    • Twitter
    • Instagram
    Latest Reviews
    Legal

    Reform MP James McMurdock loses whip over business allegations, party says

    onlyplanz_80y6mtJuly 5, 2025
    Tools

    Get two months of Essential or Premium for only $2

    onlyplanz_80y6mtJuly 5, 2025
    Modeling

    ‘I questioned my decision of becoming a single parent’: Karan Johar on facing the worst troll in his life; ways to navigate criticism | Feelings News

    onlyplanz_80y6mtJuly 5, 2025

    Subscribe to Updates

    Get the latest tech news from FooBar about tech, design and biz.

    Most Popular

    SLR reform is happening. Does it matter?

    June 18, 20250 Views

    Panthers in awe of Brad Marchand’s ‘will to win’ in Cup run

    June 18, 20250 Views

    CaliBBQ Saw 18% Sales Lift Using AI Agents for Father’s Day

    June 18, 20250 Views
    Our Picks

    Reform MP James McMurdock loses whip over business allegations, party says

    July 5, 2025

    Get two months of Essential or Premium for only $2

    July 5, 2025

    ‘I questioned my decision of becoming a single parent’: Karan Johar on facing the worst troll in his life; ways to navigate criticism | Feelings News

    July 5, 2025
    Recent Posts
    • Reform MP James McMurdock loses whip over business allegations, party says
    • Get two months of Essential or Premium for only $2
    • ‘I questioned my decision of becoming a single parent’: Karan Johar on facing the worst troll in his life; ways to navigate criticism | Feelings News
    • Dealmakers hit pause on M&A as caution rules the boardroom
    • I was sexually assaulted by a celebrity after starring in a cult film at 19. My quest for justice changed the course of my life | Rape and sexual assault
    Facebook X (Twitter) Instagram Pinterest
    • About Us
    • Disclaimer
    • Get In Touch
    • Privacy Policy
    • Terms and Conditions
    © 2025 ThemeSphere. Designed by Pro.

    Type above and press Enter to search. Press Esc to cancel.