Duolingo Social Media Guru Zaria Parvez Exits

Duolingo’s senior international social media supervisor, Zaria Parvez, has left the corporate, the corporate confirmed to ADWEEK. Her final day was Friday (August 15).She introduced her departure on her LinkedIn web page on Monday.“After 5 unforgettable years, 8 billion impressions and much more jaw-drops—it’s time to take off the go well with,” she wrote. “It’s been a privilege working alongside an outstanding group that lifted me up and made the unimaginable really feel routine. You all taught me the right way to fly & personal my energy each single day. As for the what, why, who, when, and the way…I’m saving all that for the e book.”A spokesperson confirmed that the corporate plans to fill Parvez’s position, which sits on the model advertising group. Duolingo is hiring for 2 extra roles on the group of 10, together with Parvez’s backfill.Duolingo was Parvez’s first job out of faculty in 2020, when she joined as a world social media coordinator. She then climbed the ranks, turning into senior international social media supervisor in 2023.Throughout her five-year tenure, she led the language studying app’s “evolution right into a social-first model, turning natural social right into a development engine that drove waves of latest customers,” she wrote on LinkedIn, including that the model’s social presence helped its market cap rise practically sevenfold in 5 years. From dancing within the pit at Charli XCX’s Sweat tour and trolling Drake, to being killed by a Tesla Cybertruck and coming again to life and getting into the Love Island USA villa, Duolingo has grow to be synonymous with its daring advertising antics, which just about at all times put its lime inexperienced owl Duo on the forefront.“While you see an owl twerking on TikTok, the very first thing that involves thoughts is, ‘Oh, I haven’t carried out my Duolingo at the moment.’ This strategy is driving plenty of engagement for us,” chief advertising officer Manu Orssaud shared in ADWEEK’s April cowl story.Per its most current earnings report, Duolingo earned $252.3 million in income in Q2, a 41% enhance year-over-year, whereas subscription revenues rose 46%.