Elon Musk says he’s planning to introduce advertisements on xAI’s chatbot Grok.The billionaire entrepreneur stated that advertisements might show when customers ask the chatbot about an issue, selling services that supply a “particular resolution” to that downside.”There will likely be that chance in Grok’s ideas,” Musk stated throughout a Wednesday livestream on X.He additionally stated that advertisements might assist pay for the chips, often known as graphics processing models, that energy Grok.”Our focus to date has simply been on making Grok the neatest, most correct AI on the earth, and I believe we have largely succeeded in that. So we’ll flip our consideration to ‘how will we pay for all these costly GPUs?’,” Musk stated.Musk didn’t present a timeline for introducing advertisements into Grok’s ideas.The billionaire entrepreneur’s feedback got here throughout an “ask me something” dialogue with advertisers, through which Musk outlined new AI instruments for automating advert duties on X to assist match customers with related merchandise.Musk stated Grok was “ok” for advertisers to “be capable of add an advert and do nothing else.”
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In March, xAI acquired X, which each belong to Musk, for $33 billion, and the businesses have since develop into more and more intertwined.Musk additionally stated that advertisements must meet some minimal aesthetic necessities.”We’re not saying that an advert needs to be an entire murals, however it might’t be an eyesore,” stated Musk.The overture to advertisers got here a month after Linda Yaccarino stepped down because the CEO of X. Yaccarino’s appointment in 2023 was heralded as a sensible transfer by the promoting trade, however she quickly discovered herself preventing to maintain advertisers from leaving the platform after a string of content material moderation controversies on X.Grok, too, has confronted controversy in latest months, with xAI apologizing after a brand new set of directives brought about the chatbot to make inflammatory feedback on X that included antisemitic jokes and praising Adolf Hitler.xAI didn’t instantly reply to a request for remark from Enterprise Insider.
