Emmys Hit 4-Year Viewership High, Making CBS the Big Winner

Comic Nate Bargatze helped increase the bar throughout Sunday’s 77th Emmys.Immediately, in line with Nielsen quick nationwide knowledge, CBS introduced that the 2025 Emmys reached 7.42 million viewers for its Sunday broadcast on CBS and Paramount+. Regardless of going up in opposition to Sunday Night time Soccer, the awards ceremony reached a four-year excessive in viewership, which is the best for the reason that present final aired on CBS in 2021. It was up 8% from the 2024 broadcast on ABC, which had round 6.9 million viewers.As well as, livestreaming on Paramount+ was up 76% from the CBS-hosted Emmys in 2021. On social media, the present drove 60.9 billion “potential impressions” and 1.6 million mentions, in line with CBS. The community stated that it was up 66% from final yr. The present’s success illustrates the affect of stay occasions as appointment viewing in an more and more fragmented TV panorama. John Halley, Paramount’s advert gross sales president, lately instructed ADWEEK the facility of stay occasions was “at an all-time excessive” and noticed sturdy demand within the upfront.Exhibiting the model enthusiasm, forward of the present, the Tv Academy signed up a number of company companions, together with Decoy, FIJI Water, Franciacorta, Johnnie Walker Blended Scotch Whisky, LG, PEOPLE, The Ritz-Carlton, and United Airways.The scores additionally proceed a sequence of stay occasion wins for CBS. Round every week in the past, the 2025 VMAs on MTV and CBS earned 5.5 million viewers, its greatest viewers since 2019.Past the scores, Sunday’s Emmys had been a giant night time for streamers, with Apple TV+’s The Studio breaking the file for many Emmys by a comedy in a single yr, receiving 13 awards. In the meantime, Netflix’s Adolescence received six awards on the night time, together with Owen Cooper turning into the youngest male winner in an performing class.Someway, it was additionally a giant night time for denims due to a Sydney Sweeney story that’s extra sturdy than any denim.