Eos CMO Soyoung Kang Promoted to President

Eos Merchandise has promoted chief advertising and marketing and innovation officer Soyoung Kang to the newly created function of president.In her new place, she’ll proceed to supervise advertising and marketing, innovation, and ecommerce, whereas additionally assuming expanded duty for the corporate’s business technique, enterprise efficiency, and P&L progress and profitabilityFrom challenger to Gen Z faveThe marketer first joined Eos in 2018 and has spent the previous seven years turning the private care model right into a millennial and Gen Z staple by social-first advertising and marketing campaigns.When she joined, Eos was a small challenger model finest recognized for one key product—a colourful, spherical lip balm. Now, the enterprise sells skincare, magnificence, and shaving merchandise.Notable campaigns embrace “Bless Your F*ing Cooch”, a limited-edition line in collaboration with company Mischief @ No Mounted Handle that was born from a TikTok video, and its sister-themed Tremendous Bowl debut “Harshest Critic.”Soyoung’s promotion follows 14 consecutive quarters of double-digit retail gross sales progress for the enterprise.“Soyoung has been instrumental in shaping Eos into the cultural powerhouse and business success it’s right now,” mentioned Jonathan Teller, founder and chief govt of Eos Merchandise. “She spearheaded our growth into the physique care class, now the core of our enterprise. Her strategic imaginative and prescient, disruptive creativity, and business acumen make her the perfect chief for our subsequent part of progress.”Kang added: “Eos has at all times been a model that dares to disrupt whereas placing the buyer first. It’s an honor to steer into this subsequent chapter as we proceed to push boundaries, construct group, and drive sustainable, worthwhile progress by innovation, creativity, and business excellence.”