Estée Lauder Hires Nestlé Marketing Chief Aude Gandon as CMO

The Estée Lauder Corporations has employed Aude Gandon as its first chief digital and advertising and marketing officer (CDMO). Efficient Aug. 1, she’s going to report back to Stéphane de La Faverie, the model’s president and CEO.Gandon joins from Nestlé, the place she held the CDMO title since 2020. Earlier than that, she labored as world model managing director at Google for its platforms and ecosystems like Android, Google Play, and Chrome, main built-in model and inventive methods throughout 5 continents. She additionally directed accounts at companies like Publicis, McCann, and Leo Burnett.“Aude is an distinctive and completed world advertising and marketing chief with in depth expertise remodeling main consumer-facing companies within the digital age,” mentioned de La Faverie in a press release. “Her deep experience throughout all aspects of selling—from model technique and inventive improvement to digital transformation and knowledge analytics—will probably be instrumental as we proceed to construct stronger shopper connections.” As CDMO, the exec will lead the wonder firm’s precision advertising and marketing, artistic operations, shopper and class insights, regional retailer design and visible merchandising, omnichannel media technique, and world shopper care. She may even oversee world digital commerce and accomplice carefully with regional management to speed up on-line efficiency.Per the model, her remit is meant to “elevate the patron journey at each contact level.”“As shopper behaviors proceed to evolve, the chance to steer the digital and advertising and marketing transformation for a premier status magnificence firm is extremely thrilling,” mentioned Gandon. “I look ahead to partnering with the gifted groups there to boost our digital capabilities, deepen shopper connections, and drive development throughout manufacturers and channels.”With over 20 manufacturers like Clinique, MAC, and Tom Ford throughout greater than 150 markets, Estée Lauder just lately partnered with Adobe to include generative AI into its product advertisements for higher work effectivity.“These instruments have given our crew a whole lot of functionality to be extra artistic and liberate their time from doing all the media work—nobody needs to do 700 variations,” Yuri Ezhkov, vp of the model’s Inventive Heart of Excellence, informed ADWEEK in March. He additionally added that the corporate is agency on not utilizing the know-how for any consumer-facing materials that options absolutely rendered people to keep away from creating unrealistic magnificence requirements.