Fabletics Promotes Carly Gomez to CMO

Fabletics has promoted Carly Gomez to chief advertising and marketing officer (CMO), filling the vacant position after Ilona Aman left for Athleta in December 2023.Gomez has been on the activewear model for somewhat over a yr, most not too long ago serving as svp of brand name advertising and marketing, specializing in technique and artistic. Earlier than Fabletics, she spent practically 11 years at Vans, the place she held a number of advertising and marketing management roles, together with international and Americas vp of selling, model administration, direct-to-consumer (DTC), and social media.In her new position at Fabletics, Gomez will lead all model, digital innovation, and buyer engagement initiatives because the model seems to be to proceed rising.“I joined Fabletics final yr as a result of I imagine it’s on the slicing fringe of buyer engagement, and is actually reinventing the activewear house,” Gomez mentioned in a press release. “Entering into the CMO position, I’m excited to unlock new methods of elevating our model and delivering an impactful buyer expertise that propels Fabletics ahead on this subsequent chapter.”Moreover, Fabletics’ chief working officer (COO) Meera Bhatia has been promoted to president and COO. She joined the model as COO in 2020 and led initiatives throughout ecommerce, manufacturing, operations, and know-how. In her new position, her remit will develop to incorporate product creation, retail, wholesale, and worldwide operations. The purpose is to streamline model and operations beneath one chief.“Meera and Carly have been distinctive leaders for our group throughout a pivotal level in our development trajectory,” mentioned Adam Goldenberg, co-founder and chief govt officer (CEO) of Fabletics, in a press release.To maintain development, Gomez and Bhatia will choose up the place former international model president Ashley Kechter left off, because the exec left Fabletics for Vuori final month. Kechter led the model to an annual income development of $900 million whereas laying the groundwork for wholesale growth with retailers like Nordstrom in addition to worldwide retailers in nations like Germany and the U.Okay. She additionally helped forge collaborations with celebrities like Mexican American singer Becky G and Khloé Kardashian.“This can be a huge yr for Fabletics, as we’re on observe to exceed $1 billion in income whereas persevering with to develop our retail fleet past our present 100+ shops,” Goldenberg mentioned. “We’re introducing new retailer codecs and pursuing plans for worldwide growth—all whereas persevering with to ship the modern partnerships and best-in-class product we’re identified for. We’re thrilled to have Meera and Carly develop their roles and place us for continued success.”