Fetch Wants Brands to Be the ‘Center of Joy’

This submit was created in partnership with FetchIn an ever-evolving advertising panorama, retail media networks have begun consolidating, as Uber and Instacart just lately did, and Fetch, a purchasing rewards platform, is uniquely poised to supply manufacturers with extra attain and measurability with shoppers.Fetch, which dubs itself “America’s Rewards App,” empowers shoppers to trace their spending by incomes Fetch Factors, which will be redeemed for reward playing cards. Via receipt scanning and proprietary AI-driven information analytics, Fetch presents expansive visibility and deep perception into shopper spending.“We like to think about ourselves very a lot a complement to retail media,” stated Robin Wheeler, Fetch’s chief income officer. “If a CPG manufacture desires to purchase by [a retail media network] or by us, we may also help take that marketing campaign and run it off on Fetch, understanding that we are able to drive actually sturdy efficiency for them.”The benefit of a 360°-view of dataAs a retail-agnostic media platform, Fetch at the moment scans 11 million receipts a day, which supplies them a 360°-view of a consumer’s information. The information is zero-party and contains money purchases, one thing on-line retail doesn’t monitor. “With the retail media networks, they solely see what’s inside their 4 partitions,” Wheeler stated. She gave the instance of a shopper shopping for a product at a retailer and showing to be “new to model,” whereas the reality is that they’re not, they’re simply new to model at that retailer.“The power to see the 360-view has been an enormous differentiator in a means for us to enhance retail media networks, in order that means the model ensures that they’re getting true visibility into who a ‘new to model’ buyer could possibly be,” Wheeler stated.Fetch can also be uniquely positioned to assist manufacturers drive campaigns with measurable outcomes. If the objective is to drive gross sales and quantity, Fetch can report information on gross sales throughout all retailers and areas. “[Our data] is absolutely useful when it comes to bringing all of it collectively and giving that full image,” Wheeler stated.‘Manufacturers are the middle of pleasure’Wheeler smiled when she talked about Fetch’s distinctive ethos, which is that “manufacturers are the middle of pleasure.” It’s why Fetch has gone to nice lengths to make the buyer consumer expertise enjoyable and gamified. As a shopper tracks their buy, they accrue Fetch Factors, the in-app forex. Fetch just lately added a leaderboard so customers can compete with their mates over who has essentially the most Fetch Factors.This joy-driven expertise means shoppers maintain coming again to the app. “It is a vacation spot,” Wheeler stated. “Persons are selecting to return right here and share their buy historical past as a result of it’s straightforward, it’s enjoyable, and it’s rewarding.”Actually, Gen Z and millennials have been particularly drawn to Fetch, largely due to the brand new options Fetch is rolling out. “Gen Z and millennial we over index as a part of our viewers,” Wheeler famous.Placing the buyer firstThis “consumer-first” mentality creates a pure flywheel that spins organically as extra manufacturers be a part of the platform. “The buyer is selecting to place their hard-earned greenback someplace, they need to get one thing in return. The buyer is selecting to spend their time doing one thing, they need to get one thing in return,” she stated. “And so the sweetness is each time we deliver a brand new model into the platform, it’s extra worth for the buyer. It’s a profit to all of the events concerned.”As shopper habits change with the economic system, Fetch is positioned to alter with them. “Shopper confidence could be very challenged and, because of this, they’re making decisions with their wallets. And so they’re selecting worth,” Wheeler stated. “And what’s nice about our platform is that we ship the worth to the buyer, however we don’t devalue the product, so there’s no low cost. You’re getting a reward for making the acquisition.” Fetch’s mannequin means all events profit whereas manufacturers can “defend their model fairness and worth,” Wheeler famous.“We all the time discuss how rewards are a greater advert as a result of they’re giving worth to the buyer,” Wheeler concluded. Slightly than intrusive advertisements interrupting each day life, Fetch seeks to deliver manufacturers and shoppers collectively in an genuine, joyful means. “That’s the holy grail of promoting,” Wheeler stated.