Freepik’s new Areas platform, revealed at Upscale Convention right here in Málaga, marks a shift from being an enormous useful resource library to a collaborative hub for creatives. It’s designed to offer designers and visible storytellers a spot to share, experiment, and discover inspiration, all inside the acquainted Freepik ecosystem.After the announcement, I went backstage for a hands-on demo of Areas. At first look, Areas appears clear and easy to make use of. The interface feels mild, with considerate particulars that make collaboration easy. For instance, I like the auto-tidy choice to align nodes, which is a small contact that makes constructing and refining initiatives smoother. That polish hints at a broader ambition: to make Freepik extra of a one-stop store for all inventive initiatives, not only a supply of property.For now, Areas focuses on shared boards, mission showcases, and collaborative AI instruments for rapidly creating video initiatives from pictures, AI-generated photographs, and prompts, however I used to be advised conventional video enhancing instruments could possibly be included sooner or later, so you will by no means want to go away Freepik’s platform.
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In use, the Areas setting feels open and encourages concept era, one thing Freepik has all the time supported not directly, however now makes central to the expertise. Reference photographs might be swapped out, new ones added, co-workers can drop in and work concurrently, nodes might be grouped, copied, and shared; prompts might be added to enhance outcomes.
(Picture credit score: Future)A crowded spaceStill, it enters an more and more crowded area. Platforms like Figma, Canva, Runway ML, and Simplified have all carved out niches for real-time collaboration and AI-assisted creativity. Adobe has its personal upcoming infinite area with Firefly Boards (beforehand Venture Idea). These ‘AI Areas’ are getting crowded, every promising a mixture of creation, connection, and automation.What units Freepik aside is its basis: tens of millions of property and templates already built-in into its workflow. That makes Areas really feel like a pure extension of what customers already do on the platform. For those who’ve but to be gained over by AI, it will not change your thoughts, however the depth of assets behind Areas, from reference photographs and video to AI fashions to make use of, means these designers already experimenting will discover life a lot simpler.Collaboration instruments and AI-driven platforms typically really feel interchangeable, so Freepik’s strategy feels genuine to its roots – visible, accessible, and quietly modern. If nothing else, the launch of this new approach to create on Freepik’s platform offers it area to breathe and encourages new customers to attempt its mixture of AI instruments.Day by day design information, opinions, how-tos and extra, as picked by the editors.Go to Freepik Areas and check out it for your self.
