FUJIFILM Raises U.S. Camera Prices Again – Effective August 30th

FUJIFILM has introduced a second U.S. worth enhance on their cameras and lenses, slated to take impact August thirtieth, 2025. This follows an earlier adjustment on August 1st, the place costs rose between 10% and 15%, with some fashions leaping by a whole lot of {dollars}. Based on an announcement under that was shared with DPReview, the corporate should “additional regulate costs” as a result of “instability of {the marketplace}” and “international adjustments”, and this, solely weeks after their final worth enhance. A lot of the stress comes from tariffs: new import duties have raised the price of Japanese-made items, and whereas FUJIFILM has shifted some manufacturing from China again to Japan to ease the impression, the upper value of producing nonetheless reveals up in U.S. retail costs:“The worldwide market continues to current enterprise challenges, pushed by the unstable market circumstances dealing with producers, retailers, and shoppers alike. With these continued adjustments and the instability of {the marketplace}, we have now made the enterprise resolution to additional regulate costs to accommodate for these international adjustments. As we navigate the present market state of affairs, FUJIFILM is doing all we will to work with our retailers and shoppers to climate this storm collectively. We respect your continued assist.”FUJIFILM statementNo worth enhance for the FUJIFILM X-Half. Picture credit score: FUJIFILMFUJIFILM worth enhance – key particulars:The brand new hike begins August thirtieth, 2025.Exempted fashions: the newly launched X‑Half ( $850) and X‑E5 ( $1,699) will retain their launch costs.Impacted: Most different digicam our bodies and lenses in FUJIFILM’s U.S. lineup will see will increase, although specifics on which fashions and by how a lot haven’t but been disclosed.This second enhance comes solely 30 days after the primary adjustment on August 1st.The preliminary August 1st hike ranged from 10% to fifteen%, with flagship fashions just like the X100VI rising $200 (from $1,599 to $1,799), X‑T5 up $200, and the GFX100 II up $800.For now, what issues essentially the most is recognizing the sample. Two worth hikes in thirty days level to an more and more unstable market, the place prices might shift sooner than many count on. Filmmakers who’re fascinated with making a purchase order ought to be conscious that even not too long ago adjusted costs might not maintain for lengthy. It’s a stark reminder that these instruments we rely on are tied not solely to innovation however to unpredictable international circumstances, and keeping track of timing might show simply as necessary as choosing the proper digicam.Would you purchase now to lock in present costs, or wait and threat additional will increase? Does the rising value of drugs affect the sorts of initiatives you tackle, or the best way you shoot them? Share your ideas with us within the feedback under.