GM Pops the Hood On Its AI Advertising Transformation
When Basic Motors (GM) kicked off a advertising and marketing overhaul in early 2024, the crew shortly zeroed in on one factor: AI needed to be on the middle, driving a change set to redefine the following decade.Molly Peck, then CMO of Buick and GMC, had simply stepped into the function of chief transformation officer, tasked with revamping GM’s content material technique and company relationships.The ensuing mannequin, introduced the identical June, introduced technique, insights, and information in-house whereas persevering with to outsource model concepts to artistic businesses. “We wished to take better possession of our manufacturers, of our information, of our imaginative and prescient, of our technique,” Peck recalled.
Alison Weissbrot
Alison Weissbrot is government editor at ADWEEK, overseeing company, model and inventive information protection. She was beforehand editor in chief of Marketing campaign US and spent almost 5 years at AdExchanger protecting businesses and convergent TV. She is predicated in New York.
