After months of service provider frustration over securing the required API key for website-reported native stock feeds through Google Tag Supervisor, Google has now confirmed an easy course of:
Full setup.
Request validation via a type.
As soon as accredited, a Google agent gives the API key.
Why we care. This clarification makes it simpler for retailers to implement native stock feeds, keep compliant with Google’s insurance policies, and convey in-store availability information into their Purchasing presence quicker.
What’s subsequent. With this streamlined course of, retailers can count on smoother onboarding and extra dependable integration of native stock into their campaigns.
First seen. This replace was first noticed by Emmanuel Flossie, founding father of FeedArmy.
Search Engine Land is owned by Semrush. We stay dedicated to offering high-quality protection of selling matters. Except in any other case famous, this web page’s content material was written by both an worker or a paid contractor of Semrush Inc.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra. In 2008, Anu’s profession began with delivering digital advertising and marketing campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments via inspiring management each on company, consumer and advertising and marketing tech facet. Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay and host of weekly podcast PPC Stay The Podcast.
She can also be a global speaker with among the phases she has offered on being SMX (US, UK, Munich, Berlin), Associates of Search (Amsterdam, NL), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna, IT) and extra.
