Google, EA, and Others Reset Their Sports Marketing Strategies

As manufacturers in all places align themselves with sports activities franchises, every collaboration has to turn out to be much more distinct to interact followers. At ADWEEK Home’s Raceway activation at Components One’s Las Vegas Grand Prix, execs from Google, EA Sports activities, Amazon, and extra revealed how the subsequent period of fan engagement must ratchet up interactivity amid a crowded area.Participation is the brand new forex for fan attentionEA Sports activities has began reframing itself as a media platform for the subsequent era, in keeping with Andrea Hopelain, SVP of selling and industrial. As an illustration, EA has partnered with F1 for its eponymous online game franchise.