AI is making a mark in advertising and marketing, safety, and buyer expertise, in accordance with a brand new Google Cloud report, which surveyed 3,500 senior leaders at world firms to discover a clear use case for AI — and determine if leaders had seen a return on their AI investments.Every chief surveyed works for a enterprise that earns not less than $10 million in annual income, has not less than 100 staff, and leverages generative AI. Nearly all of respondents (55%) indicated that AI was a helpful advertising and marketing instrument, serving to them with duties like information evaluation, content material era, and enhancing. Almost 60% of executives at media and leisure companies indicated that AI had a constructive affect on their advertising and marketing efforts.Associated: 37% of Employers Would Reasonably Rent a Robotic or AI Than a Latest Grad: ‘Concept Alone Is No Longer Sufficient’
Safety was additionally an space the place AI was helpful to executives, in accordance with the report. AI safety instruments fight cyberthreats by robotically detecting intruders and analyzing incidents. Virtually half of executives (49%) mentioned within the survey that AI helped with cybersecurity. Of that group, 53% said that AI had diminished the variety of safety incidents reported of their organizations.Executives additionally discovered that AI improved buyer expertise. Near 62% of leaders mentioned that AI had enabled them to ship higher customer support, a rise from 59% of respondents who answered the identical survey in 2024. Three in 4 leaders mentioned buyer satisfaction improved because of AI this yr.
The survey additionally sought to uncover whether or not AI had delivered a powerful return on funding for organizations. Solely 40% of respondents said that AI had instantly induced income development for his or her firms, however 70% mentioned that AI had made staff extra productive.Associated: AI Brokers Can Assist Companies Be ’10 Instances Extra Productive,’ In response to a Nvidia VP. Here is What They Are and How A lot They Value.Google Cloud’s VP of World Generative AI, Oliver Parker, wrote that the report indicated that AI hype in organizations is calming down.”The dialog has shifted to worth,” he wrote.
The report’s findings distinction with analysis printed final month by MIT, which discovered that although U.S. companies have invested as much as $40 billion in AI altogether, the overwhelming majority (95%) have but to see a return on their investments or an affect on income.
AI is making a mark in advertising and marketing, safety, and buyer expertise, in accordance with a brand new Google Cloud report, which surveyed 3,500 senior leaders at world firms to discover a clear use case for AI — and determine if leaders had seen a return on their AI investments.Every chief surveyed works for a enterprise that earns not less than $10 million in annual income, has not less than 100 staff, and leverages generative AI. Nearly all of respondents (55%) indicated that AI was a helpful advertising and marketing instrument, serving to them with duties like information evaluation, content material era, and enhancing. Almost 60% of executives at media and leisure companies indicated that AI had a constructive affect on their advertising and marketing efforts.Associated: 37% of Employers Would Reasonably Rent a Robotic or AI Than a Latest Grad: ‘Concept Alone Is No Longer Sufficient’
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