Hailey Bieber Gives Chase Sapphire Reserve a Hollywood Glow Up

Chase Sapphire Reserve has enlisted mannequin and entrepreneur Hailey Bieber to assist push the premium card to a youthful technology. Bieber is the face of Chase Sapphire’s new advert marketing campaign, launching right now (Sept. 17) and operating throughout out-of-home and social media channels.The Sapphire Reserve is a well-liked, premium bank card, and the stakes are significantly excessive this yr for it to draw and retain prospects, as its annual payment will improve from $550 to $795.The JPMorgan model selected Bieber as an envoy as a result of “she displays the aspirations of the Sapphire Reserve cardholder: worldly and journey savvy,” mentioned Leanne Fremar, world chief model officer at JPMorgan Chase.“Our new marketing campaign is centered round capturing the essence of luxurious, journey, and Hollywood glamour–issues we all know our Sapphire Reserve cardmembers love–and who higher to seize that essence than Hailey Bieber,” Fremar added.Bieber, who based skincare and wonder model Rhode, has a “sturdy reference to Gen Z and youthful millennials” that can assist Chase attain these audiences “extra successfully,” Fremar mentioned. The marketing campaign, created in-house and shot by famend vogue photographer David Sims, builds on Chase’s latest push into excessive vogue after that includes mannequin and actress Claudia Schiffer for a marketing campaign in June. Schiffer can be a model ambassador for Bieber’s Rhode. The monetary model has broadened its roster of celeb expertise to achieve audiences by leisure and popular culture, enlisting stars like actor Ben Stiller, singer-songwriter Ella Langley, and the Foster sisters.Whereas Chase declined to reveal the media spend for the marketing campaign, world chief media officer Tracy-Ann Lim mentioned it “represents considered one of our most vital advertising efforts for Sapphire Reserve to this point.”“The size and visibility of this initiative mirror our dedication to creating a significant influence out there, surpassing a lot of our earlier campaigns in each attain and ambition,” Lim mentioned. “This really marks an enormous second for us.” Bieber has solid partnerships with different manufacturers, most just lately starring in a marketing campaign for DKNY.