Apple’s know for its consideration to design particulars (we’ll overlook concerning the Magic Mouse for now). However typically it focuses on particulars so delicate that hardly anyone notices them.We’ve got a number of doubts concerning the new iPhone lineup. What is the level of the iPhone Air? Do we actually desire a cross-body iPhone strap? And why is not there a black iPhone Professional? But when there’s one factor that Apple acquired proper, it is the proper form of the ‘O’ within the iPhone 17 Professional typography.The “O” in iPhone 17 Professional completely matches the cellphone’s plateau pic.twitter.com/BFRwm9BspRSeptember 14, 2025As identified by one keen-eyed Apple fan within the publish on X above, the typography used for the iPhone 17 Professional emblem seems to have been chosen primarily based on the product design. The ‘O’ in ‘Professional’ has the identical form as the brand new cellphone’s elongated plateau.
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Was the typography selection intentional or are folks backwards rationalising the design like with these claims that the chunk within the Apple emblem was impressed by the golden ratio? Opinion is split.Apple likes little design Easter eggs. It is identified for hinting on the information to come back within the designs of its occasion invitations. And again with the launch of the M4 iPad Professional and M3 iPad Air final 12 months, it started to function intelligent ‘optical illusions’ on the tablets’ wallpaper to type the product title. That is now been confirmed as a brand new custom with the iPhone 17 Professional and Air, with the respective wallpapers within the product pictures exhibiting ‘Professional’ and ‘Air’ written in summary kinds.
(Picture credit score: Apple)That is “the type of consideration to element that also makes Apple stand out in any case these years,” one individual suggests on X.However others aren’t so positive. “Bro i stared on the ‘o’ in iPhone for like 5 min earlier than I noticed it was the ‘o’ in Professional,” one doubter jests.Each day design information, opinions, how-tos and extra, as picked by the editors.”I am fairly positive no one shall be shopping for the iPhone 17 for a way the ‘O’ appears,” another person reckons, however I do not know. That barely retro-futuristic typeface does make the ‘cosmic orange’ color look extra interesting than it’d do in any other case.What do you assume? Intentional typography Easter egg or glad design accident?As we speak’s greatest iPhone deals36 monthsUnlimited minsUnlimitedtexts1GBdata24 monthsUnlimited minsUnlimitedtexts10GBdata36 monthsUnlimited minsUnlimitedtexts1GBdata36 monthsUnlimited minsUnlimitedtexts1GBdata