Brandweek isn’t one other convention; it’s the place advertising and marketing’s brightest minds collect to form the way forward for model constructing and have fun their wins.From November 3–5, ADWEEK will host entrepreneurs, media moguls, tech innovators, and multi-hyphenate creators for 3 days of talks, networking occasions, and celebrations. These taking to the stage to share the daring concepts and insights embrace: actor, producer, director, and chief inventive officer of Archer Roose Wines, Elizabeth Banks; Netflix’s chief advertising and marketing officer (CMO), Marian Lee; Corridor of Fame-inducted advertising and marketing exec, creator, and entrepreneur, Bozoma Saint John; and Grammy-award-winning artist and producer, Wyclef Jean, additionally chief inventive officer of OpenWav.We’ll even be honoring our 2025 Model Genius Winners at a high-energy night time, introduced by Shutterstock, that includes meals, drinks, networking with high expertise, and capped off by a DJ set from Wyclef Jean Presents Haiti Twinz.We’ll even have entrepreneurs from Twitch, Coca-Cola, Porsche, American Eagle, Johnnie Walker, and plenty of extra talking. Preserve scrolling to see what to anticipate from a few of the buzziest periods.The Enterprise of Being On BrandMonday, November 3: 9:50 AM – 10:15 AMSaint John has by no means performed it small, constructing her profession on boldness, brilliance, and unapologetic authenticity. From her begin at Spike Lee’s advert company to main world advertising and marketing at PepsiCo, Apple Music, Uber, and Netflix, she’s formed tales which have outlined fashionable tradition. Now in a brand new chapter, the place her character shines on The Actual Housewives of Beverly Hills and her entrepreneurial spirit evokes as co-host of On Model with Jimmy Fallon, Boz continues to problem conventions and champion individuality. On this hearth with ADWEEK editor-in-chief Ryan Joe, she’ll share the philosophy behind her “badass” method to model and life: how you can personal your story, lead with urgency, and convey fierce authenticity to each desk you sit at.The Way forward for StyleMonday, November 3: 1:40 PM – 2:10 PM Type doesn’t look ahead to permission anymore. Creators set developments, communities amplify them, and cultural moments make them stick. The manufacturers profitable the hearts (and wallets) of customers immediately perceive that affect flows from in all places. Journalist Lauren Finney Harden might be joined by Anne Cambria, svp, model retail, inventive and insights at Sephora; Liz Cash svp, model and inventive at Beis; and Faby Torres, chief advertising and marketing officer at Hole, to debate. Proudly owning the BeatTuesday, November 4: 10:50 AM – 11:20 AMThe music business is within the midst of a inventive and technological renaissance—the place artists are not simply performers however cultural architects, buyers, and innovators. Be a part of the OpenWav crew that includes Wyclef Jean, Grammy-winning artist and chief inventive officer; Jaeson Ma, chief government officer; and Madeline Nelson, senior advisor, for a have a look at how expertise, model collaboration, and artist empowerment are reshaping the enterprise of music. Past the Bubbly with Elizabeth Banks and Marian Leitner-WaldmanTuesday, November 4: 3:55 PM – 4:25 PM When actor–filmmaker Elizabeth Banks teamed up with CEO and founder Marian Leitner-Waldman, their mission for the subsequent section of Archer Roose Wines was clear: make nice wine rather less critical and much more accessible. On this dialog with ADWEEK‘s chief content material officer Zoë Ruderman, the duo will pop the highest on how they’re shaking up an old-school business with high-quality canned wine that’s completely portioned, sustainable, and appropriate for any event. Hear how they navigate an evolving beverage market, deliver good storytelling to a centuries-old class, and maintain the model’s voice unmistakably daring. How Netflix Retains the World WatchingWednesday, November 5: 10:50 AM – 11:15 AMFew manufacturers have reshaped leisure and tradition the way in which Netflix has by setting the bar for storytelling, subscriber engagement, and model fandom throughout the globe. On this hearth chat, Netflix CMO Marian Lee sits down with ADWEEK’s model editor Rebecca Stewart to share how the corporate continues to innovate its advertising and marketing method, construct significant connections with various audiences, and create cultural moments that resonate worldwide. From buzzy campaigns to daring model positioning, Lee affords a behind-the-scenes have a look at how Netflix stays forward as a number one streamer. This 12 months’s Brandweek has been delivered to life with assist from C2 Studio. Preserve up to the mark on the place the conversations go on ADWEEK’s socials, or register to attend right here.
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