Here’s What Late Night TV Ad Spend Looks Like in 2025

It’s no secret: Late night time TV advert spend has been altering.Amid the continued shift to streaming and shrinking scores, late night time linear advert spend has declined by about half among the many community broadcasters (ABC, NBC, CBS) during the last six years. In line with Guideline knowledge, late night time linear advert spend went from $439 million in 2018 to $220.6 million in 2024. Nevertheless, the medium nonetheless instructions a formidable sum, with advertiser integrations and probably viral clips bringing in further ROI. In actual fact, by way of the primary half of 2025, late night time TV advert spend is up 6.1%, coming in at $132.8